Helping authors, medical practitioners/GPs, surgeons, vets, and other practitioners (sole practitioners and consultants) get their website content up to speed.
Need a revamp of your website?
Are your listeners, readership levels or clients way below the number you’d like to see? Are your books and client offerings rarely seen, heard, read or purchased?
- Is your website DOA?
- Are you getting too little traffic?
- Are your podcasts going nowhere?
- Are your self-published books still under your bed or taking attic/garage space?
- Do you lack the client growth you’re looking for?
- Is your healthcare, counselling, or consulting business stagnant or declining?
- Are you feeling ‘lost in the cloud’ as a sole proprietor or writer?
If this is what you’re facing, you’re certainly not alone.
It’s a rapidly changing world in the digital landscape at the moment. And it’s not expected to get simpler over time – just more and more competitive. Getting found, seen, read, heard or bought gets harder by the day.
So you have to be strategic. You have to put your marketing energies and public relations funds where they will have the greatest impact. This takes an investment, something many businesses try to skimp on with very short-term thinking. You can learn to do some of this yourself if time, but this requires dedication and training. That’s where I come in (or my colleagues). Limited availability (weekends only, subject to scheduling availability), but this is the hand-holding education support you and your marketing team likely need to understand the playing field of digital content marketing and website traffic gains.
Our specialty as marketing content designers and SEO experts is to help you understand the digital marketing environment, and how to build your clientele.
- Helping YOU feel less confused and empowered & strategically aligned with your clients’ needs and audience growth objectives.
- In simple terms, we position you as an expert and we highlight the benefits of your offerings. We help you get found on Google and other internet browsers.
- But we are very selective about who we help. And we can only help on selected weekends (due to scheduling availability).
We have to be selective also, meaning we cannot support everyone who enquired. That’s two-fold. One: because we have limited availability to weekends only; Two, because our clients need to be motivated to take the time to understand what it is we do, what’s possible and impossible with digital content marketing, and their parts of the equation (what you need to do, with your internal team, to optimise your web presence and digital reputation).
Why is digital marketing so difficult to get ‘right’?
- The simple reason is that digital marketing is a highly advanced skill set in 2023.
- Don’t believe anyone who tells you digital marketing in the modern era is easy.
- Or that there’s a simple formula that you can follow to win.
It’s not easy. And there isn’t a simple formula for such a complex environment.
Digital marketing skills are now at the PhD skillset level. With the implementation of AI content generators (text generating artificial intelligence apps), it’s only getting MORE and MORE challenging. This means that ad spends are a must, as well as working diligently to ensure your organic reach (marketing to clients/consumers/patients) and overall customer service are above and beyond the competition’s efforts, and that they remain so.
How to get your website to come up in searches depends on numerous factors. It starts with a competitor analysis and a detailed marketing plan.
What is needed to ‘doctor your website’ depends upon your goals, your existing digital profile, your website, your technical savvy (or lack thereof) and your understanding of the actual funds required to build a website that can be marketed effectively with SEO and other marketing strategies for authors, podcasters, professionals, academics, healthcare practitioners and other sole proprietors.
Too many sole proprietors, thought-leaders and authors feel confused about the best way to increase website audience levels (whether that’s an audience of book readers, podcast listeners, patients, or business clients).
That’s where the boutique-style digital content marketing team at Doctor My Web comes in.
We teach you the essence of good marketing, from the foundations up, and how to win in the modern era of competition. We teach you not to take anything for granted, and how to leverage your resources for the greatest impact. We help get your website in shape (although some clients need to start fresh as their former websites were too low-profile to ever rank on Google).
But best of all when it comes to websites and digital marketing, we make it fun.
Getting eyeballs on your brand
We can help you grow your readership and client reach with practical, modern marketing strategies.
Our experts specialise in helping Authors, Podcasters, independent book publishers, healthcare professionals, surgeons, doctors, psychologists, and other sole proprietorships gain the customers — and audiences — they need.
Don’t get ripped off because you don’t understand SEO and digital marketing.
Digital Content Marketing & SEO explained!
If you’re feeling lost in the cloud and confused about what to do, we can help you to:
- understand what DOES and DOESN’T work when trying to get more readers or online sales
- avoid wasting money on ineffective marketing campaigns
- expand your market reach, book readers, and overall business sustainability
How we do this:
First, you’ll need to spend about 2 to 3 hours learning the basics of modern marketing (competition for eyes on books and brands) in our online marketing course. This is typically through an online marketing workshop/eLearning course. We’ll help you grow your know about gaining website views/visitor increases, as well as marketing your own self-published book(s), songs, or training videos.
We will provide you with foundational knowledge and training of what’s involved with online marketing in modern times.
Then it’s up to you — to decide if you want to delve deeper, and take the advanced course — or ask for more direct website marketing & SEO support directly from our team of experts. We can help you formulate a plan that you can follow through with.
Best of all, we start with the foundations of digital content marketing and help you make sense of the (seemingly foreign) ‘digital marketing’ language.
Through a combination of easy-to-understand online training and customised marketing plan support (ad hoc), and public relations expertise for your medical/healthcare/surgical practice, your academic publications, self-published books, an d/or online courses, we can help you achieve your goals — or dreams — and even, for some, inspire you to start working on your sequels.
Don’t get ripped off because you don’t understand SEO and digital marketing.
SEO SAVVY and website content design and marketing help!
Our passion is helping to end the confusion and turmoil that sole proprietors, authors, and business coaches feel about being lost in the digital cloud.
We help small business owners UNDERSTAND WHY they never get found on the web (or anywhere else), and what needs to be done to change that outcome to a positive result.
- But our services are specialised and targeted to people doing good in the world
- We specialise in helping thought-leaders, authors, psychologists, counsellors, doctors, coaches and others doing ‘good things for other people in the world’.
Do you fit this criterion? Are willing to invest the required costs to get your digital presence up to speed and to nurture it over time? (Minimum spend is typically $5,000 to $15,000 a year, or higher, depending on what you want to accomplish and the current state of your digital presence and marketing efforts (excluding ad costs).
Too many sole proprietors waste thousands of dollars on websites that will NEVER get seen. Never get found in searches. And never get purchased from.
It is much like going to the gym to get fit again. It generally does take an ongoing coordinated effort. But we teach you how to minimise that effort and get your Admin team to do the grunt work (by this we mean the fun work of ongoing updates).
Together, we can help you:
- Grow your audience and readers
- Increase your client base
- Attract more Sponsors or Speaking engagements
- Increase your sustainability and longevity as a book writer, business venture, medical practitioner, or charity group
In technical terms?
We offer content marketing training and strategies for business-savvy Authors, Philanthropists, and CEOs who would appreciate expanding their audience reach — and Google search placements.
We first help you understand the game — the current state of play — through our easy-to-understand marketing courses.
After you take our introductory course and want further assistance — or if you feel you need digital-hand-holding from the very start — we offer special packages of customised marketing and professional branding support.
Helping Thought-Leaders, Authors and CEOs improve their digital content and audience reach.
- Our key offerings are (1) Digital Marketing Education & SEO Training (Search Support Savvy), (2) Thought Leader Book Marketing and Public Relations; and (3) Online Training Course designs & course marketing support. Selected clients only.
- We are NOT a web design firm; but even so, we can help you build a basic website and host it for one year for from $2500 (sole proprietor) to $5,000 for a storefront website that sells less than 5 items.
- What we DO is help your website get seen, your podcasts get listened to and shared, your books get bought and read — if there is a market for them (we can help you with a marketing analysis also starting at $2,800).
- If you’re a sole practitioner (medical professional) going out on your own, or newly graduated, we can help you get a basic BIO website for around $900 (which you’ll need to maintain) excluding hosting, which generally runs around $200 to $500 a year depending on your traffic level.
Get your website offerings FOUND, SEEN, HEARD, READ and PURCHASED.
Is your website letting you down?
DoctorMyWeb can help you modernise your content and get ‘seen, found, read, and connected with clients or podcast audiences’.
Ranking your site(s) is both a science and an art. Getting ranked, and getting your website found in searches is technically known as SEO skills or SEM skills.
Don’t continue to fall behind your competitors. Get the right support for your healthcare, medical, surgical, veterinary, and/or sole practitioner/counselling business.