{"id":156,"date":"2021-04-10T04:00:23","date_gmt":"2021-04-09T18:00:23","guid":{"rendered":"https:\/\/doctormyweb.com\/?page_id=156"},"modified":"2024-01-19T16:15:20","modified_gmt":"2024-01-19T05:15:20","slug":"home","status":"publish","type":"page","link":"https:\/\/doctormyweb.com\/","title":{"rendered":"Strategic Content Writing | CEO-SEO Training | Web Help"},"content":{"rendered":"
\u00a0<\/span><\/p><\/blockquote>\n
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- Are your readership levels way below where you’d like to see them?<\/span><\/li>\n
- Are your self-published books still under your bed — or taking up car space in your garage?<\/li>\n
- Do you lack the client growth you’re looking for? <\/span><\/li>\n
- Or is your business growth stagnant or declining?<\/span><\/li>\n
- Are you feeling ‘lost in the cloud’ as a sole proprietor or writer? <\/span><\/li>\n
- Are your books and client offerings rarely seen, heard, read or purchased?<\/span><\/li>\n<\/ul>\n
If this is what you’re facing, you’re certainly not alone. <\/strong><\/span><\/p>\n
It’s a rapidly changing world in the digital landscape at the moment.<\/p>\n
And it’s not expected to get simpler over time – just more and more competitive.<\/p>\n
And getting found, seen, read, heard or bought gets harder by the day.<\/p>\n
So you have to be strategic. You have to put your marketing energies and public relations funds where they will have the greatest impact. And that’s our speciality. Helping YOU feel less confused, more empowered, and strategically aligned with your client\/audience growth objectives.<\/p>\n
In simple terms, we position you as an expert and we help you get found — but we are very selective about who we help.<\/p><\/blockquote>\n
Why is digital marketing so difficult to get ‘right’?\u00a0<\/span><\/h4>\n
The simple reason is that digital marketing is truly an advanced skill set in 2023.<\/p>\n
So don’t believe anyone<\/em> who tells you digital marketing<\/em> in the modern era is easy. Or that there’s a simple formula that you can follow to win.\u00a0 It’s not<\/em> easy. And there isn’t a simple formula <\/em>for such a complex environment.<\/p>\n
In fact, online marketing skills are now at the “Phd skill set” level. Not everyone has the time, inclination or capacity to know what to do to get found on the web. And what to do will vary depending on your goals, your existing digital profile, your website, and your funds.<\/p>\n
Too many sole proprietors, thought-leaders and authors feel confused about how to best increase their audience levels (whether that’s an audience of book readers or business clients). That’s where the boutique-style content marketing team at DoctorMyWeb comes in.<\/em><\/p>\n
We teach you the essence of good marketing, from the foundations up, and how to win in the modern era of competition. We teach you not to take anything for granted, and how to leverage your resources for the greatest impact. And we make marketing fun.<\/p>\n
Getting eyeballs on your brand<\/span><\/h3>\n
We can help you grow your readership and client reach with practical, modern marketing strategies.\u00a0<\/span><\/h5>\n
Our experts specialise in helping Authors, independent book publishers, healthcare professionals, psychologists and other sole proprietorships gain the customers — and audiences — they need.<\/p>\n
If you’re feeling lost in the cloud and confused about what to do, we can help you to:<\/span><\/h4>\n
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- understand what DOES and DOESN’T work when trying to get more readers or online sales<\/li>\n
- avoid wasting money on ineffective marketing campaigns<\/li>\n
- grow to know that writing or publishing your own book(s), songs or training videos was well worth doing so<\/li>\n
- expand your market reach, book readers, and overall business sustainability<\/li>\n
- leave a larger legacy<\/li>\n<\/ul>\n
How we do this:<\/span><\/strong><\/p>\n
First, you spend 1 to 3 hours learning the basics of modern marketing (competition for eyes on books and brands) in our online marketing course.<\/p>\n
It’s simple to use, entertaining to complete, and will arm you with the foundational knowledge of what’s involved with online marketing in modern times.<\/p>\n
Then it’s up to you — to decide if you want to delve deeper, and take the advanced course — or ask for more support directly from our team of caring experts.<\/p>\n
Options include the following.<\/strong><\/p>\n
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- After you take the foundational course, there’s a deeper course that helps you to formulate a plan targeted to your industry — an inexpensive option<\/li>\n
- There are ad hoc options too — marketing support and branding questions answered on the fly (when you need it most) — moderately priced<\/li>\n
- And there’s high-level support by our experts for Authors and Thought Leaders losing ground (or those who have never gained the global traction, and audience attraction, they sought) – for selected clients only<\/li>\n<\/ul>\n
We can help you formulate a plan that you can follow through with, and we start with the foundations.<\/h3>\n
We can get you started on taking control of your own marketing, armed with foundational knowledge from one of our Digital Marketing Basics courses (industry-tailored).<\/p>\n
Through a combination of easy-to-understand online training courses tailored to your industry, customised marketing plan support (ad hoc), and public relations expertise for your publications or online courses, we can help you achieve your goals — or dreams — and even, for some, inspire you to start working on your sequels.<\/p>\n
Our passion is helping to end the confusion <\/strong>and turmoil <\/strong>that\u00a0sole proprietors, authors, and business coaches feel about being lost in the digital cloud.<\/span><\/h4>\n
We help small business owners UNDERSTAND WHY they never get found on the web (or anywhere else), and what needs to be done to change that outcome to a positive result.<\/p>\n
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- But our services are specialised and targeted to people doing good in the world<\/li>\n
- We specialise in helping thought-leaders, authors, psychologists, counsellors, doctors, coaches and others who are doing ‘good things for other people in the world’.<\/li>\n<\/ul>\n
If you fit this criterion, we can help you:<\/p>\n
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- Grow your audience and readers<\/li>\n
- Increase your client base<\/li>\n
- Attract more Sponsors or Speaking engagements<\/li>\n
- Increase your sustainability and longevity as a book writer, business venture, medical practitioner, or charity group<\/li>\n<\/ul>\n
In technical terms? <\/strong><\/p>\n
We offer content marketing training and strategies for business-savvy Authors, Philanthropists, and CEOs who would appreciate expanding their audience reach — and Google search placements.<\/p>\n
We first help you understand the game — the current state of play — through our easy-to-understand marketing courses.<\/p>\n
After you take our introductory course and want further assistance — or if you feel you need digital-hand-holding from the very start — we offer special packages of customised marketing and professional branding support.<\/p>\n
We can help you:<\/p>\n
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- gain more readers and\/or speaking engagements<\/li>\n
- become globally recognised as an expert in your field of knowledge<\/li>\n
- enjoy the status of becoming the ‘go to’ person for media commentary<\/li>\n
- increase your website traffic and content visits so your good efforts aren’t left sitting on the shelf (and your good books aren’t left collecting dust mites under your bed)<\/li>\n<\/ul>\n
Helping Thought-Leaders, Authors and CEOs improve their digital content and audience reach.\u00a0<\/span><\/h2>\n
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- Our key offerings are (1) Digital Marketing Training (Search Support Savvy), (2) Thought Leader Public Relations (Book Marketing and Public Relations); and (3) Online Training Course Marketing support. <\/span><\/li>\n
- We are NOT a web design firm. Too many sole proprietors waste thousands of dollars on websites that will NEVER get seen. Never get found in searches. And never get purchased from.<\/strong><\/span><\/li>\n<\/ul>\n
We are digital content marketing experts and global trainers that help thought leaders (and their publications or video courses) to get FOUND, SEEN, HEARD, READ, and\/or PURCHASED.<\/span><\/p>\n
Are there too many self-published books in the garage…or under your bed?<\/span><\/em><\/strong><\/p>\n
Ask our Author\/Thought Leader Public Relations Team<\/em> and Training Course Marketing<\/em> experts on +61… 421… 99… 55… 22 if:<\/span><\/p>\n
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- You need more eyeballs on your brand or books<\/span><\/li>\n
- You want to expand your audience or sell more books <\/span><\/li>\n
- You want to move your website from a stagnant “never found” site to a site that ranks highly in searches on the internet<\/span><\/li>\n<\/ul>\n
Digital Marketing & Public Relations Services (ad hoc or under contract)<\/span><\/h4>\n
For authors, businesses, and organisations that aim to ‘do good’ in the world, we offer <\/span>strategic content and blog writing for increased traffic to your website or book sales pages, book marketing, Author Public Relations, ghostwriting\/book collaborations, media releases\/public relations,<\/strong>\u00a0and <\/span>digital\u00a0publishing\/digital marketing support<\/strong>.<\/span><\/p>\n
With the experts from DoctorMyWeb, you’ll learn how to:<\/span><\/p>\n
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- Distribute your books and video messages to a much broader audience around the globe<\/span><\/li>\n
- Translate your expertise into usable digital formats – digital courses \/ digital course marketing<\/span><\/li>\n
- Increase video views, channel subscribers, blog readers and website traffic<\/span><\/li>\n
- Enhance your social-conscience\u00a0reputation by contributing to trending projects and sustainability initiatives<\/span><\/li>\n
- Learn the nuances of targeted digital communications <\/span><\/li>\n
- Adapt to the speed with which digital marketing changes on a daily basis<\/span><\/li>\n<\/ul>\n
We also connect business owners and NGOs with local musicians and global creative artists, to bring together ‘art and science’ for branding, video soundtracks, and promotional script-writing<\/span><\/em><\/p>\n
Plus, our signature program is the <\/span>CEO-SEO eLearning program<\/span> to help business owners and marketing assistants better understand what’s required to meet your lead generation and website traffic objectives.<\/span><\/p>\n
Our lead writer, Connie, is a digital marketing expert with a background in multi-channel communications.<\/strong> <\/span><\/p>\n
Her focus areas for content writing and website content management include: <\/span><\/p>\n
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- Online course designs and digital course marketing<\/span><\/li>\n
- Research translation and evidence-based article writing <\/span><\/li>\n
- Social media engagement strategies <\/span><\/li>\n
- Digital Communications and Author<\/span>\u00a0Public relations (PR)<\/span><\/li>\n
- Research distribution<\/span><\/li>\n
- Digital publishing and book promotions<\/span><\/li>\n
- Personnel training in digital marketing, SEO and social media engagement<\/span><\/li>\n
- Cross-platform\u00a0content distribution\u00a0<\/span><\/li>\n
- Organizational change management and branding<\/span><\/li>\n<\/ul>\n
She teaches CEOs how to understand SEO and avoid getting ripped off by unscrupulous agencies including web designers.\u00a0<\/span><\/p>\n
Her promise is to help people understand what SEO is, and what it isn’t…and how to avoid getting ripped off — again!\u00a0<\/span><\/p>\n
Digital Training Course Development and Web Content Editing (Website Updates)<\/span><\/h2>\n
Instructional Designer | e-Book Publishers |\u00a0Wordpress training courses |\u00a0Social Media & Video Consulting | Branding Support | CEO-SEO training and content writing for Specialists and Business Owners<\/span><\/h4>\n
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