Call the CONTENT EXPERTS and skip the headaches and unexpected invoices.
Need a Medical Content Writing or Digital Marketing Expert? We can help you get your website back to health.
Is your healthcare, government, NGO or community program WEBSITE suffering from:
– lack of traffic?
– invisibility to consumers?
– outdated content?
– a lack of writing pizzazz
– poor ranking on Google searches?
Medical and Healthcare Website Help – Content Writing and Videos
Our Medical Content Writing experts can help you with your website content.
We can also guide you on how to make the most of any new video materials you’re wanting to create, from campaign designs to filming, producing and distribution.
We are a healthcare and dentistry specific company with a small, personal service team so that you don’t feel like a number – stop getting ripped off by unscrupulous SEO agencies and give us a call instead. Phone +61 421 99 55 22 (0421995522).
Our Approach to Content and Videos for Health Care Professionals, Doctors and Dentists
We create plain language, creative content for healthcare, medical and dentistry websites.
But first, we get to know your business including what sets you apart from the competition – and where you want to be. Perhaps you already know that, and just need help with content, but if you need rebranding and communications assistance or systems and templates, we can help there also.
Is your website DEAD on the table? Reviving it isn’t easy, but it can be done.
Typically working on a 12 to 18 month contract, we dedicate our expertise, content ideas, blogs, digital marketing expertise and related resources to getting your website from ‘dead on the table’ to running in the search engine results marathon near the top of the pack.
Sometimes, we’ll recommend starting COMPLETELY over with a new domain name and new content (depending on what you’re trying to achieve in terms of recognition, branding and consumer engagement).
If you work in healthcare, dentistry, workshops or education – and you need to be seen, heard and found, we’re the people to call upon to help you get your content BACK TO HEALTH.
Plus, we understand the advertising limitations of conservative, out of date Medical and Dental Boards who haven’t caught up with the digital world changes yet.
Our Story: Doctor My Web
With over 20 years in medical and healthcare services marketing, and over 10 years in the digital marketing and SEO space, we can help your website get back to health in a holistic, search friendly way.
Medical Digital Marketing link for further reading: “Health Media Marketing.”
Our projects are led by Connie May, MHST, an expert in medical marketing and dental marketing across Australia and the United States.
Our projects often have collaboration with teams of camera operators, directors, editors and musicians so that you have original looking materials on your website, rather than what everybody else is using. Important for your videos is an original sound track or background music, and we can help you with that to, as we are well connected to some of Australian’s best advertising sound track musicians and seasoned performers.
Need actors, or to train your staff how to present well on film? Not a problem. Our Video Team includes a voice coach and a director.
Plus, we’re affordable. You choose the level of investment and we’ll make magic happen (there is a minimum of course, as expertise does not come cheaply).
Meet the CONTENT WRITING & SEO for HEALTHCARE & EDUCATION Team
Connie May, MHST – Content Creator, Video Script Writer/Director and Digital Marketing Management
Connie is an expert at refining your content and user experience.
She can rewrite your medical, clinic-focused content to be more consumer friendly, including plain-language medical summaries and health care treatment education materials.
Content Writer and Senior SEO Expert, Connie May, MHST, is savvy with medical and dental advertising laws and Australian TGA laws prohibiting mentioning of prescription medications such as cosmetic injections, and she knows how to reach your audience with plain language, appealing writing to highlight why they should see YOU and not your competitor down the street (or worse yet, overseas with international tourism).
Who is Connie May, MHST, and why would you want her to write your new content or refine your user’s website experiences (Ux or Cx)?
Connie May, MHST – Education and Qualifications
- Masters Degree in Health – University of Queensland (2006)
- Bachelor of Science in Business Administration – University of Texas (UT) (1990)
- Business Management Courses at RMIT, Melbourne – 2014
- Post-graduate Research Studies and Healthcare Research Writing/Medical Research Summaries
- She is very passionate about helping doctors and dentists communicate better with patients.
- Visit Creative Content Writing Expert Connie May MHST’s LINKEDIN profile.
Her focus is typically on four aspects of your practice:
- Reaching new patients via digital means
- Inviting them (persuasively) to choose you instead of competitors or alternative purchase options
- Modernising the look, content, writing style and ‘feel’ of the website (content only, although we can oversee coding re-designs we are not coding we are content experts)
- Advising on blogging, e-newsletters, mail-outs and video production, including distribution strategies
She will also help you discover where your lost opportunities are, with growing your business, so that you can rethink your methods for taking advantage of them.
She brings to your website additional education and experience in marketing, medical ethics, patient-doctor communications, social media and digital marketing strategies. advertising and counselling (psychology and human behaviours relating to health care outcomes). She has clinical research and medical database management abilities.
She knows what your team is struggling to cope with in a dental or healthcare practice – and she will build good rapport with all members of your medical team.
You can’t expect your busy medical or dental team to ALSO add in an entirely new, PHD level skill set and mandatory business function. It’s the equivalent of asking them to be your lawyer, accountant, front desk staff and chair side assistant all at once.
That’s because CONTENT CREATION, image selection, video production and patient education materials are at a whole new level. So is global competition. All thanks to the last 5 to 10 years of smart phone use, and both large and small businesses pouring funds into digital marketing while most doctors and dentists held back (some even slept), waiting to see what the impact would be.
Suddenly, you look up, and your business has slowed down. Calls are more infrequent and new patients shop around a lot more than they ever did.
Or perhaps you’ve been ripped off, repeatedly, by so-called “SEO agencies” and experts in getting ranked. There are a lot of unscrupulous agencies around, but there’s also the need to understand that website health is not a ONE OFF endeavour. It takes consistent, high level, repeated effort by someone who understands your website content inside and out.
It takes regular e-newsletters and a fantastic client service ethic at the front desk at all time.
It takes numerous interactive steps to ensure your patients have the ultimate service experience while choosing you; so that they won’t switch when a better, cheaper offer presents itself and so that they’ll be keen to refer their friends and family to your practice.
When should I expect to see SEO results with new content – when will I start to rank in Google searches?
It typically takes 12 to 18 months to see ranking results once you start your website on the journey to becoming a fast-running athlete with a hope of coming in on the first page of a search engine query.
- This is why you need expert help – and the longer you delay, the further behind in the marathon you’ll become.
- Remember, if you’re not ranking on the first page of google, you’re not ranking at all in the consumer’s viewpoint.
Connie May MHST understands the nuances of a busy medical practice, dental clinic, counselling group or other health care service.
Early in her career, she helped trained front desk staff in medical and healthcare groups, as well as working with referring doctors; so she understands the health care nuances, medical and dental industry pressures and missed opportunities that drive most Medical Professionals around the bend.
She’s worked with numerous doctors, medical researchers, medical and healthcare book authors, public speakers and television presenters in the healthcare and well-being sectors.
Sectors she has served include: dental, medical, oncology, medical research, psychiatry, counselling, cosmetics/beauty, elective surgery/plastic surgery, orthopedics, sports medicine and physiotherapy.
Services for Website Help, Content Writing, SEO and Video Ideas & Productions
Note we are not a technical web developer but we can help oversee a rebuild – just don’t get ripped off.
Content, and load speed, is far more important to Google and other search engines today than ‘look’ and fancy footwork on your site. Besides, next year’s web fashion means spending an enormous amount on a rebuild is a waste of money. It’s like spending a fortune on a trendy looking fashion item that will barely last a season.
Prices vary, and you can get a basic website for under a thousand in some cases. A new website for a simple Clinic should never, in my view, cost over $5,000 to 7,000 (if that!). Often you can get one for a few thousand (it depends on what level of integration you are needing for your business).
But if you already have a website and it’s a dog, sometimes you’re better of scratching it and starting over than trying to ‘move the walls around’ and change the foundation, a very costly, frustrating, time consuming and brain numbing exercise.
Getting ripped off by your SEO company? Don’t let it happen to you again.
Call Connie May MHST on +61 421 99 55 22 today.
Be sure you leave a call back number and a good time to call.
But why guess what your website needs?